Matt was born into a family where riding Motorcycles is a way of life. At a very young age his father had him riding motorcycles out in the deserts of Southern California. His Grandfather, Bob Laidlaw, is the notorious founder of Laidlaw’s Harley-Davidson (1958) located in the Greater Los Angeles area. Laidlaw’s H-D is now one of the oldest and largest Harley-Davidson Dealers in California. After being brought up around motorcycles and working at the dealership off-and-on his whole life, Matt has settled into selling Harley-Davidson motorcycles full time since 2008. Over the years he has worn many “hats” at the the family business and currently is the Motorcycle Sales Dept. manager.
Aside from working in the motorcycle industry, “riding” has been a favorite hobby and pastime for Matt. Whether it be riding off-road or on-road, he enjoys “throwing a leg over” anything with two wheels. Matt lives a “cage-free” lifestyle and uses his Harley as his every-day mode of transportation.
After years of riding and selling motorcycles, Matt found himself constantly giving out motorcycle advice to friends and customers. This website along with his Youtube channel were created for the purpose of educating and promoting the Harley-Davidson brand and motorcycles to the world. Matt also discovered that there are thousands of people that wish they could ride but just don’t know where to start and learn. Since then, he has become involved in developing instructional videos to teach students “How to Ride!”
Aside from selling motorcycles, Matt has been Licensed in the state of CA as a Personal-Lines insurance broker for the past 8 years. During this time he has sold and managed hundreds of motorcycle insurance polices. He is also a certified Notary Public in CA.
Matt has done work has a stunt rider in a public service announcement, TV ad, sponsored by the California Highway Patrol. The ad promotes safe riding between cars, motorcycles, and trucks.
When he’s not riding or working Matt is an advocate and student of heath & fitness with an emphasis in weight training. His other interests include WakeBoarding, Snowboarding, and Videography.